Pay-per-click (PPC) advertising has become an essential skill for marketers in today’s digital age. With millions of businesses relying on platforms like Google, Facebook, and Amazon to drive traffic and conversions, mastering PPC is no longer an option; it’s a necessity. For those looking to advance their digital marketing careers or enhance their business growth, enrolling in a top PPC course can be a game-changer. In this guide, we’ll explore the best PPC courses available in 2024 that offer exceptional value, up-to-date knowledge, and practical skills.
Google Ads Academy by Google
Google Ads remains the king of PPC advertising, and who better to learn from than Google itself? The Google Ads Academy is a free training resource provided by Google, offering beginner to advanced courses on mastering Google Ads.
Why it’s one of the best:
- Comprehensive Curriculum: Covers everything from search ads, display ads, video ads, shopping campaigns, to app campaigns.
- Certifications: You can earn Google Ads certifications, which are highly regarded in the industry.
- Free: All courses are available for free, making it one of the most accessible PPC training programs.
- Updated Content: As Google regularly updates its platform, the content stays up-to-date with the latest features and algorithms.
Who it’s for:
This course is perfect for beginners who want to dive deep into Google Ads or for those who are looking to get certified to advance their career as PPC specialists.
Facebook Blueprint by Meta
While Google Ads may dominate the PPC space, Facebook Ads is a powerful tool, especially for B2C businesses and e-commerce. Facebook Blueprint is the official training program from Meta (formerly Facebook), providing courses on Facebook and Instagram advertising.
Why it’s one of the best:
- Hands-On Learning: Offers in-depth modules on how to create, manage, and optimize campaigns on Facebook and Instagram.
- Free and Paid Options: You can access a range of free courses, while advanced certifications come with a fee.
- Global Recognition: Facebook Blueprint certifications are well-regarded in the digital marketing industry.
Who it’s for:
Marketers focusing on social media advertising, especially those working with B2C brands or managing large-scale Facebook campaigns.
Udemy: Advanced Google Ads and Analytics Course
Udemy remains one of the most popular online learning platforms, and their Advanced Google Ads and Analytics Course is a favorite among professionals looking to enhance their PPC skills. This course covers everything from setting up Google Ads campaigns to optimizing them for maximum performance using Google Analytics.
Why it’s one of the best:
- Expert Instructors: Taught by industry experts with real-world experience in managing Google Ads.
- Lifetime Access: Once you purchase the course, you get lifetime access to all the materials, including future updates.
- Affordable: Compared to other advanced PPC courses, Udemy’s offerings are often more affordable, with regular discounts available.
Who it’s for:
Intermediate to advanced marketers who want to master Google Ads and use Google Analytics to optimize their campaigns.
PPC University by WordStream
PPC University by WordStream offers a collection of free and paid courses on Google Ads, Facebook Ads, and Bing Ads. The content is tailored for small to medium-sized businesses looking to maximize their PPC investments without having to hire expensive consultants.
Why it’s one of the best:
- All-in-One Resource: Covers multiple ad platforms, including Google, Facebook, and Bing, making it ideal for marketers working on multi-channel strategies.
- Free: WordStream provides a wealth of resources for free, making it one of the best value-for-money PPC learning platforms.
- Real-World Focus: The courses are designed with practical applications in mind, helping you apply what you learn to real-world campaigns.
Who it’s for:
Business owners, in-house marketers, and agency professionals managing multiple PPC platforms.
LinkedIn Learning: PPC Foundations
LinkedIn Learning, formerly known as Lynda.com, offers a vast array of digital marketing courses, and PPC Foundations is one of their most popular. It provides a broad overview of PPC advertising, covering Google Ads, Bing Ads, and social media platforms.
Why it’s one of the best:
- High-Quality Production: LinkedIn Learning offers some of the most polished, well-produced educational content.
- Beginner-Friendly: Perfect for newcomers to PPC, offering clear explanations of key concepts like bidding strategies, ad creation, and campaign optimization.
- Industry Recognized: Completing LinkedIn Learning courses can enhance your LinkedIn profile, as recruiters and employers respect these credentials.
Who it’s for:
Beginners or professionals transitioning into PPC, looking for a solid foundation in the discipline.
